Director, Global Head of Paid SearchSan Francisco, California Apply Requisition Number R0029794 Division StubHub
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.
ORGANIZATION: StubHub, www.stubhub.com (an eBay company NASDAQ: EBAY)
StubHub’s purpose is to connect people to inspiring event experiences. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.
StubHub One – We act as one team in pursuit of connecting people through inspiring event experiences.
At StubHub, we are:
- Driven – We strive for excellence – constantly improving our game
- Courageous – We are bold & not afraid to challenge the status quo
- Inventive – We see what others don’t & pioneer new paths
- Richly Diverse – We recognize & respect everyone as a unique individual
- Brand – We experience the world through StubHub
The Global Head of Paid Search is a leadership role responsible for sizeable revenue and operating income for company and is pivotal to the growth marketing. The position requires strategic mindset, operational powerhouse and finesse to engage with very senior stakeholders, including CxO team. We are looking for a candidate with a global mindset who aspires consistency in process but also open to a custom execution model based on local business need - for example what to execute in-house and when to partner with an agency. Full transparency, this is a fast pace role with a very high bar for SEM & digital expertise. We geek out over numbers and are looking for a likeminded leader who is equally excited about marketing funnel analysis as SuperBowl touchdowns!
We have built a strong team of passionate experts and are looking for an experienced team leader with a passion for individual coaching and mentorship and creating a culture of mutual support, innovation, and analytical rigor. Additionally, passion for sports and/or concerts and an understanding of what it means to be a fan is key.
So if you are a business athlete with strong digital prowess, ready to roll-up-your-sleeves and your team loves you, we’d love to hear from you.
LOCATION: Director, Global Head of Paid Search (SEM) based in San Francisco, CA
Own and drive a revenue & profitability for Paid Search driven ecommerce with defined ROI growth targets via high-intensity experimentation & portfolio management. As a senior leader of the team, you will:
- Leadership: Directly manage a large team of SEM subject matter experts to hit monthly, quarterly and annual revenue and ROAS goals. Own the bottom line on the SEM program as a profit-generating channel for the business.
- Leadership: Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEM, and drive stakeholders in analytics and engineering to deliver the required data and tools to do our job effectively.
- Strategy: Understand how changes in competition and the dynamic event landscape impact campaign performance, and build scalable automated solutions to stay ahead of the trend.
- Strategy: Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for paid search.
- Execution: Nimbly manage and measure performance across an evergreen portfolio of keyword targets, but execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts
- Innovation: Establish the innovation mindset and always-on experimentation (a/b tests) including bidding, ad copy tests, landing pages and audience.
- Collaboration: Work through automation, tagging, and data integrity issues with cross functional stakeholders in Engineering and Analytics as they arise. Highlight technical pitfalls and become the driving force behind building a reliable foundation of marketing tech and process that will scale effectively.
- Collaboration: Work with engineering to deliver new features and enhancements to bidding models, rules, and automatic asset generation to improve StubHub’s toward financial targets
- Analysis & Insights: Set clear KPIs and drive team culture of accountability and rigor towards business impact across.
- Analysis & Insights: Identify trends and opportunities to drive higher performance and search coverage. In addition, conducting regular audits to evolve and advance SEM tech & assets.
- 10-15 years of relevant performance marketing experience, with active / hands-on experience in Paid search
- Seasoned manager of high-performance digital marketing teams, with experience building collaborative and high-achieving teams and coaching/growing team members
- Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient grown
- Proven track record of leading subject matter experts to achieve step-change improvements while working collaboratively with team members from all levels; experience leading agile teams a plus
- Powerful communicator with ability to engage and influence senior management
- Deep understanding of paid search optimization and market dynamics driving cost and returns
- Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (aka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
- Passion for live events - sports/concert/entertainment enthusiast a plus
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eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org. We will make every effort to respond to your request for disability assistance as soon as possible.
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eBay Inc. is an equal opportunity employer, dedicated to workforce diversity. All qualified applicants will receive consideration for employment without regard to their protected veteran status and will not be discriminated against on the basis of disability or long term unemployment circumstances. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at email@example.com. We will make every effort to respond to your request for disability assistance as soon as possible.
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